I find myself in no man’s land, approaching the end of my long hall at Uni. The end is near, the end of an era. Fun times, reckless times, one might say insane times were had. But alas those times will soon be but a distant memory. However, I shall return to this memory from time to time I hope. I hope meaning most weekends.
I’m looking to the future, time to decide upon what path to take. Time. To. Get. A. Job. Time also to categorize this new section of my life.Category title?! “Job Hunt, The Experiences Of A PR Student Looking For Work”. The title questionable, but I feel good old self-explanatory herself is the best way forward.
This journey will be enlightening for many I hope. I’m actually sceptical at the moment, will it, but I shall give it a go. I’m going to be as honest as possible throughout this journey, the main aim being, to help those PR practitioners who follow in my footsteps. Who are clueless in the ways of approaching PR job hunt! To learn from the mistakes I shall make and gain information from people I encounter along my merry way. I will be a Yoda type character but instead of wise and all knowing a bit of the opposite.Yup, perfect description!
The beginning, no better way to start off than an insight into what an employer is looking for and what will help you to stand out from the crowd.
Recently I sat in on a talk from Colette Brown – head of Prospect Resourcing in London. She looks at thousands of CV’s each week and an expert in separating the good from the bad from the ugly. Admirable skill and she decided to bestow this information upon us. Quite an entertaining women and attractive to the eye, perfect guest speaker all round. Anytime boredom kicked in I just had a glance up and full attention was restored. Yup perfect guest speaker indeed!
The talk went somewhat like this.
- Demonstrate communication skills.
- Demonstrate writing skills.
- A “Can do” attitude. #winning #tigerblood. Charlie Sheening it, so to speak.
- Proven commitment to PR. For example if in an interviewer asks you the question; where do you see yourself in ten years’ time? Do not say anywhere other than in PR land.
- Sector interest. For example if you’re going for a PR job in fashion, Fashion Blog would be handy out.
- Social Media skills/awareness – the way of the future, be actively involved. Have active twitter, LinkedIn, Facebook accounts. A blog, use these tools to communicate with the PR world. Social media monitoring is also worth mentioning, keep up to date on what’s going on in the world and specifically your industry.
- Media savvy – understand the news and what is going on in the world.
- A Winning Personality.
- Tone can be lightly informal, use it as a chance for you to shine.
- Specific per job – make sure your application is tailored to the job you are going for, last year I remember not really doing this for work experience, few dodgy responses or no responses… good man yourself.
- Research relevant to person/title. Try not to say Dear sir/madam. Do that bit of research and find out who the letter/mail will be sent to.
- Keep it neat, brief, easy points. Why you good? Why you interested?
- Highlight your creativity and writing.
- Flatter them.
- Make it personal, easy to read and no more than two pages long.
- Personal details – self-explanatory. Name, address and telephone number. No need for e-mail if you are sending it as an email.
- Education – University results are optional most employers in the PR world want to know if you have a degree. Try and show the skills you picked up along the way such as writing press releases, presentation skills etc. Listing subjects is optional but is space wasting.
- Career history – work experience and volunteer work, as relevant as possible, what job’s you have done and demonstrate skills.
- Show Social Media
- Engage online
- Relevance to PR is important.
- Uni experience
- Interests are very important. Things they would not know about you. Make it quirky i.e. stand out from the crowd!
There you have it the beginning has begun so to speak. I hope this helps you, CV and covering letters should not be taken for granted, it’s the employer’s first chance to look at you and you can be easily passed by. So happy hunting!
Falling asleep mid-way through second year History class whilst probably making smart remarks about the brilliance of Hitler and his right hand man Joseph Goebbels (Reich minister of propaganda in Nazi Germany, helped Hitler achieve the holocaust). You get the gist rebelling against the irish education system while trying to act mad in front of my class…class clowning. Little did I know it was my introduction to PR and a tool that may be quite beneficial to me later on in life: Propaganda.
This leads to life lesson of the day sponsored by @OleyH twitter.com Redfords Auctioneering: Always pay attention, you never know how it may come in handy later on in life.
Propaganda is probably the main communication tool used throughout the history of PR. I’m sure we are all familiar with super powers such as Stalin, Mussolini and Hitler who all exploited this tool to the max. This is even more so the case nowadays, just look around at any advertising campaign on the TV, radio or newspaper or any election campiagn. Manipulation and brainwashing is the key to successful communication and PR’s best friend in todays world…what a profession to get into!!
Propaganda the History
The nephew of Sigmund Freud, Edward Bernays pioneered the scientific technique of shaping and manipulating public opinion, which he called “engineering of consent.” During World War I, he was an integral part—along with Walter Lippmann—of the U.S. Committee on Public Information (CPI), a powerful propaganda machine that advertised and sold the war to the American people as one that would “Make the World Safe for Democracy”….how many makey uppies can use in one campaign. However, the marketing strategies for all future wars would be based on the CPI model. Making all my teachers wrong, it is in fact essential to lie, manipulate the truth and if that doesn’t work good old brain washing may save the day.
Over the next half century, Bernays, combining the techniques he had learned in the CPI with the ideas of Lippmann and Freud, fashioned a career as an outspoken proponent of propaganda for political and corporate manipulation of the population, earning the title “father of public relations”…poor enough climax there I would have jazzed up his name a bit but didn’t want to disrespect old Bernie bit of a king really the brainwash guru like.
Among his powerful clients were President Calvin Coolidge, Procter & Gamble, CBS, the American Tobacco Company and General Electric. In addition, his propaganda campaign for the United Fruit Company in the early 1950s led directly to the ClA’s overthrow of the elected government of Guatemala. Yes like overthrow them all when in doubt look to Bernie Mac and friends no barrier too great, no obstacle too high…manipulate them all!!
Psychological blabberists believe: “Only through the active energy of the intelligent few can the public at large become aware of and act upon new ideas.” If that’s true then fair play to McDonald’s, Adidas, L’oreal and another couple of million companies throughout the world who use propaganda as one of their main tools to communicate there messages…”intelligent few” my ass!
The misuse of propaganda
Propaganda bears the same relation to education as to business or politics. It may be abused. It may be used to over-advertise an institution and to create in the public mind artificial values.
There can be no absolute guarantee against its misuse.
Joey Goebbels is the main man at this, he played safe and used it only to manipulate the media and brainwash the public into believing that Jews were the “devil” so to speak. Which resulted in the death of over six million Jew’s during the Nazi period. Just imagine what he could have done with a Nike campaign!
Governments, whether they are constitutional, democratic or communist, depend upon public opinion for the success of their efforts and, in fact, government is government only by virtue of public acceptance. Nowadays the successors of the rulers, those whose position or ability gives them power, can no longer do what they want without the approval of the masses, they find in propaganda a tool which is increasingly powerful in gaining that approval.
Hence the reasoning possibly behind the election of George “the uni bomber” Bush and Bertie “ jump ship” Ahern…who used propaganda rather sublimely throughout their campaigns. On the other hand, fair play they played the system, fooled the public and made a pretty penny along the way before departure time…personally I think they are both gimp’s.
Some people consider propaganda neither good nor bad. For example,many favor the use of propaganda to raise money for charity. Trocaire and friends add to the list of manipulators, also ahead of the game definitely pocketing half the profits id say. Other individuals argue that the public needs reliable information to make wise decisions, and that propaganda blocks the spreading of such information. They also fear that propaganda deadens people’s power of reasoning.
The results of some propaganda may be short-term and relatively insignificant, such as the purchase of a product.Other types of propaganda can have more serious results…like what you ask Jeff?!
Well Andy, Possibly killing off half a population due to their religious beliefs…propaganda you are an animal!!
The personality of Propaganda
Simplicity and repetition. Propaganda must be easy to understand and to remember: Easy going.
The use of symbols. Involves words and illustrations that bring strong responses from people: Creative.
Distortion and concealment. Propagandists deliberately exaggerate the importance of some facts and twist the meaning of others: Over exaggerater.
Lying. Deliberate lying is relatively rare as a propaganda technique because propagandists fear their lies might be discovered and they might lose their audience’s trust. Propaganda usually includes some accurate information. But some propagandists readily lie if they think they can deceive their audience: Cunning and deceiving bit of a fox.
Censorship. This is most common where the government controls the newspapers,television and other means of communication. It increases the effectiveness of propaganda because the government can silence people who contradict its official views : Compassionate and caring.
Safe to say propaganda you’re a bit of a schizo.
Basically the more your up for breaking laws and going against all biblical/moralistic beliefs…propaganda is the game for you. If you are get in contact with me on twitter @Olan Ahern..ha!!
In conclusion,with regards this bundle of information propaganda is a beautiful weapon to have, but can be deadly in the wrong hands!!